How Do Consumers React to Company Moral Transgressions? The Role of Power Distance Belief and Empathy for Victims Markus Giesler 0 Views Read More
Makeup Who You Are: Self-Expression Enhances the Perceived Authenticity and Public Promotion of Beauty Work Markus Giesler 0 Views Read More
How the Eyes Connect to the Heart: The Influence of Eye Gaze Direction on Advertising Effectiveness Markus Giesler 0 Views Read More
Re-examining the Experiential Advantage in Consumption: A Meta-Analysis and Review Markus Giesler 0 Views Read More
Not Too Far to Help: Residential Mobility, Global Identity, and Donations to Distant Beneficiaries Markus Giesler 0 Views Read More
Attachment to and Detachment from Favorite Stores: An Affordance Theory Perspective Markus Giesler 0 Views Read More
Assimilating and Differentiating: The Curvilinear Effect of Social Class on Green Consumption Markus Giesler 0 Views Read More
