JCR Welcomes New Co-Editors
On behalf of the Policy Board of the Journal of Consumer Research, I am delighted to announce that Professors Ellie
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Giana Eckhardt
The Journal of Consumer Research editorial team and Policy Board are deeply saddened by the passing of Professor Giana M.
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The Contrast Pressures on Consumer-Level Food Waste During a Pandemic: The Impact of Infection Salience Versus Lockdown Salience
Huachao Gao The Contrast Pressures on Consumer-Level Food Waste During a Pandemic: The Impact of Infection Salience Versus Lockdown Salience
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Positive Contrast Scope Insensitivity
Guy Voichek
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When Is Digital Censorship Permissible? A Conversation Norms Account
Tami Kim Every day, millions of photos, videos, and comments are posted
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The GenAI Future of Consumer Research
Ming-Hui Huang,Roland T Rust In their 2025 article, The GenAI Future of Consumer Research, Huang and Rust explore
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Ideation with Generative AI—in Consumer Research and Beyond
Julian De Freitas , Gideon Nave , Stefano Puntoni Looking for a guide on how to use large language
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