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Journal of Consumer Research
  • Explore Our Research
    • Advance Articles
    • Current Issue
    • Search Articles
    • Browse Editorials
    • Browse Curations
    • Browse Tutorials
  • Journal Information
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Are We Getting Attention?

Markus Giesler 4533 Views

  • Sensory Marketing During Covid?
  • The Effect of Categorization on Goal Progress Perceptions and Motivation

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We have been busy writing new content for our new website, but we need more!

The Editors

Oleg Urminsky, University of Chicago
Giana M. Eckhardt, King’s College London
Jacob Goldenberg, Reichman University
Meg Meloy, Penn State
Stephen Spiller, University of California Los Angeles

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Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.

JCR – Altmetric

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EDITORS: Oleg Urminsky, Giana Eckhardt, Jacob Goldenberg, Meg Meloy, Stephen Spiller

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