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Markus Giesler 2631 Views

Consumers in a Time of Pandemic: Free Papers
2020 JCR Awards Announcements

The Role of Emotion Discourse and Pathic Stigma in the Delegitimization of Consumer Practices

Markus Giesler

Social Emotions and the Legitimation of the Fertility Technology Market

Markus Giesler

Doing Relationship Work: A Theory of Change in Consumer–Brand Relationships

Markus Giesler

The Editors

Oleg Urminsky, University of Chicago
Giana M. Eckhardt, King’s College London
Jacob Goldenberg, Reichman University
Meg Meloy, Penn State
Stephen Spiller, University of California Los Angeles

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Bernd Schmitt

Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.

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EDITORS: Oleg Urminsky, Giana Eckhardt, Jacob Goldenberg, Meg Meloy, Stephen Spiller

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